ICC's Commission on Marketing and Advertising

Policy and Business Practices

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Consolidated ICC Code

Digital marketing

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Food and beverage framework

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Sustainable consumption & production

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Code, Guidelines & Frameworks

Full list

To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

ICC calls for broad adoption of its environmental advertising guidelines

Paris, 16 April 2010

ICC today urged the Organization for Economic Development and Cooperation (OECD) to promote awareness of the world business organization’s codes on environmental claims in advertising and to foster exchanges of information on research regarding consumer perceptions.

Getting the “green” message right: ICC issues new environmental ad framework
New York, 26 January 2010 As more consumers consider environmental features important in their purchasing decisions, businesses have a keen interest in communicating the ‘green’ attributes of their products. Getting the message right is far from easy. To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for Responsible Environmental Marketing Communications.

Mexico forum promotes industry leadership in responsible advertising
Mexico City, 6 November 2009 With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.

ICC Marketing Commission assesses challenges and growth of digital media
Paris, 6 July 2009 Governments in both the United States and around Europe have warned digital marketers to regulate themselves and allay consumer fears about privacy on the Internet or they will do it for them, the ICC Marketing and Advertising Commission has been told.

Self-regulation and advertising: Surviving the global challenges ahead
Washington, D.C., 4 February 2009 Just ahead of the US administration change, marketers and advertisers from around the world gathered in Washington, D.C. to participate in a roundtable on the future of self-regulation held by the International Chamber of Commerce.

ICC national committees in Africa offer direct selling guidance
Paris, 3 July 2008 As direct selling takes off in emerging markets in Asia, Africa and Latin America, ICC national committees have begun referencing the ICC Direct Selling Code, to give firms much-needed assurance to operate in these fast-growing countries.

ICC and ESOMAR unveil revised international code of conduct for market and social research
Paris, 22 January 2008 Stronger data protection and privacy for people who participate in surveys is one important focus of the latest revision of the leading international code of conduct for market and social research.

ICC Morocco meeting ends with declaration to build a self-regulatory system
Casablanca, 30 November 2007 Self-regulation, a system capable of addressing radical changes in the media world, is continually proving its importance in the global environment of the 21st century. This point was underscored at an ICC event highlighting the benefits of self-regulation in countries where the legal framework is unclear or insufficient.