ICC's Commission on Marketing and Advertising

Policy and Business Practices

What do we do?

How does it work?

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Leadership

Task Forces

Business topics and codes

Consolidated ICC Code

Direct selling

Market research

Food and beverage framework

Business advocacy

Opportunities

Code, Guidelines & Frameworks

Full list

>To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

Codex Alimentarius

ICC recognizes the important mission of Codex Alimentarius – a Commission created in 1963 by FAO and WHO to develop food standards, guidelines and related texts – in protecting the health of consumers and ensuring fair practices in the food trade. ICC also supports the efforts of Codex Alimentarius to promote coordination of all food standards work undertaken by intergovernmental and non-governmental organizations.

The Codex Committee on Food Labelling (CCFL) was established to focus on provisions on labelling applicable to all foods. ICC has commented on papers produced by this Committee:

ICC Comments on Codex Discussion Paper on Advertising CL 2004/54-FL (2005)

ICC Comments on Codex Proposed Draft Definition of Advertising in relation to Health and Nutrition Claims, CL 2006/31-FL (2006)